Citrus Fiber Witnessing Growing Demand from Food & Beverages Industry
Citrus fiber consists of insoluble or soluble fibrous ingredients of citrus fruits such as orange, lemon, and limes. Citrus fiber is used in several applications in various industries. In food products, citrus pulp fiber is used as an ingredient to improve water retention properties. Moreover, they are attracting increasing interest from the producers of plant-based beverages to enhance taste and texture and replace chemical-based ingredients.
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Shifting Consumer Preferences for Natural Plant-based Food Ingredients to Benefit Citrus Fiber Market
The way how consumers are seeing natural food ingredients can be seen in their purchasing pattern and it is changing continuously with time. The adequacy of natural products and health benefits associated with them are the most decisive factors for the expansion of the natural products and consequently natural ingredients market.
Customer preferences have been leaning towards natural ingredients. The reason being the growing share of the population suffering from various diseases and being allergic to synthetic ingredients. This has proved to be beneficial for the growth of citrus fiber products as they are based on a natural ingredient enhancing health and wellness.
With consumers being inclined toward vegan diet and with the increased application of plant-based products, the demand for plant-based hydrocolloids such as pectin, carrageenan, cellulose gum and locust bean gum has grown.
Citrus Fiber in Great Demand for Extension of MDM Meat
Citrus fiber helps in enhancing the viscosity of MDM meat mixture, improving its processes ability. It also contributes to meat cohesiveness improvement, which, in turn, offers an eating quality better than traditional MDM-free meat products. An indispensable property of citrus fibers is the capacity to maintain the meat product’s original texture after it has been heated, which serves a key advantage for meat processing companies.
Insoluble citrus peel fiber is known for its ability of improvising the quality of mechanically deboned meat (MDM) to utilize MDM in higher doses for creating meat blends. During the processes of meat extension, the vital need of retaining added water while maintaining its edibility and texture has triggered the growth of citrus peel fibers.
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Emerging Market for Gluten-free Bakery Products to Mark Lucrative Opportunities
Gluten is a protein derived from barley and wheat, typically used in bakery products as a binding agent to prevent them from crumbling. In recent years, consumers have been shifting towards healthier, natural, and organic ingredients, owing to increased consumer health-consciousness and increased consumer expenditure on healthy food products.
Gluten-based products have also been observed to generate a condition known as celiac disease and allergies in some consumers, due to which consumers are opting for gluten-free products. Pectin is a natural, safe, and efficient alternative to gluten. Hence, the demand for gluten-free products is anticipated to provide lucrative growth opportunities for the pectin market, thus certain growth opportunity for the citrus fiber market.
Increased Industrial Applications of Citrus Fibers to Create Growth Opportunities
Companies are changing perspective with focus on widening applications, introducing new product portfolio to capture the domestic as well as the international market.
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Slowdown in Global Food & Beverages Industry Heavily Impacts Demand for Citrus Fiber
The unexpected breakout of coronavirus disease (COVID-19) quickly spread across the world. With the increasing cases of COVID-19, several nations decided to initiate the norms of social distancing and lockdowns in their societies. The chaotic reality of the current pandemic has not only affected the health and quality of life of people, but has also disturbed the global economy, supply chains, and countries all over the world.
The major end users of the citrus fiber market, including food & beverage manufacturing industry, witnessed an unanticipated disruption that hindered its grip on the global raw materials supply chain as major cities shut down for several months in key industrial nations. The report primarily examines the ongoing COVID-19 scenario in major economies of the world, delivering insight into the pandemic’s impact within the citrus fiber market, and explores policies adopted and strategies undertaken for sustainability in supply chains.
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