Friends and Everything Legendary founders Jumoke Jackson, Danita Claytor, and Duane Myko appeared on season 12, episode 15 of “Shark Tank.” From the Washington, D.C., area, they started their business in 2019 to create a better-tasting meat replacement and to promote a healthier eating lifestyle to the Black community.
During their segment, the founders revealed that due to the pandemic, they had to pivot to an e-commerce strategy instead of selling out of their community kitchen space, and hadn’t spent any money on marketing. They were seeking $300,000 for 10% equity to expand their business, as they had been operating via word of mouth.
After sharing their burgers with the sharks (to great reviews), Mark Cuban and the Everything Legendary founders agreed to $300,000 for 22% equity (via Shark Tank Recap). Cuban also suggested that they would find more success in the food licensing space, rather than in frozen foods (via Shark Tank Blog).